They're systematic and predictable-making us predictably irrational. Yet these misguided behaviors are neither random nor senseless. Predictably Irrational: The Hidden Forces That Shape Our Decisions Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. He is the author of the bestsellers Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, Dollars and Sense and Amazing Decisions - as well as the TED Book Payoff. In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight. When it comes to making decisions in our lives, we think we're making smart, rational choices. Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? George Akerlof, 2001 Nobel Laureate in Economics "Ariely not only gives us a great read he also makes us much wiser." Duke Professor of Psychology & Behavioral Economics at Duke University. Jerome Groopman, New York Times bestselling author of How Doctors Think "A marvelous book… thought provoking and highly entertaining."
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